Research & Analysis
We have now identified the audience that benefits from your product and services or supports the mission of your organization. With this information, we delve deeper into what motivates them to buy and stress those motivators based on exisiting competitors, innovation trends or gaps that exist in the market.
After we have been through the research & analysis phase, we determine how best to reach your established audiences through targeted communication channels in media, magazines, video, social media or presentations to affinity groups. Design direction is key, along with the consideration of infrastructure, such as a sales platform, and how to provide for delivery.
Proof Of Performance
Proof of performance reinforces your media brand by demonstrating how your campaign impacts customers and donor actions. We will monitor and evaluate the efforts against sales goals, customer conversion rates and donor acquisitions.