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Operation Zhero
Helping Veterans With PTSD

Throughout the naming process of this project, we discovered a crucial element to the program that could be used to create not only a name but the foundation of the visual approach to the project. This element of bringing the anxiety levels of veterans(heroes) suffering from PTSD to zero combined with a strong focus on the development of visual tools and iconography allowed us to create a brand veterans could connect to emotionally while paying homage to their service.

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