Public Relations
We work with you to evaluate your current marketing and business plans, identify your audience and goals, and develop concise messages and tactics to reach these audiences. Speak will establish the best course of action, a road map for execution, and a detailed analytics platform for evaluating our success.
While addressing the objectives in each of your marketing and business plans, we formulate a clear and defined public relations plan to work alongside each initiative to reach your audience, existing and new, and achieve optimum results in media, outreach and public education efforts.
We discern methodology and tactics to employ and create an editorial calendar to guide your communications. A good communication plan will guide an organization's message and save time and money. We believe that for all communication, the plan and medium must be as strong as the message.
Media Strategy
We ensure clients have a thorough understanding of their organization's message and how to guide conversations in a way that is productive. This includes how to deal with difficult questions encountered during interviews and public events and dive deeper into the issue without getting caught up in emotional rhetoric.
Earned media is the third-party sentiment about your company and it's services or products. It attracts the attention of potential customers and helps in converting them into brand advocates. We work with you to identify your success stories, select the best media vehicle and share your story with your audiences.
Social platforms are an inexpensive strategy to amplify your voice to new audiences. Understanding the type of content that performs well on a site, the audiences' interest and topics media outlets cover are key to success. We create tailored content to garner media coverage and resonate with your audience.
Iowa Communications Network ( ICN )
Media Placement Case Study
ICN is Iowa's state-run fiber utility. Speak PR has worked with ICN to build awareness of the need for greater broadband access throughout the state for schools, public safety, healthcare and government services. Speak has worked to promote ICN via traditional media placement, increased online presence and informational seminars for the public and elected officials.
Front Page
Placement of
Press Release
Media Opportunity
Social Media
Crisis & Reputation
Crisis management strategies are designed to help an organization deal with a sudden and significant negative event. We create a strategy that addresses not only what happened, but more importantly, what the public think happened. Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders. It is one of the most essential tools to help minimize collateral damage and target opportunities from mistakes.
Your reputation and the trust placed by those you serve are your organization's most important assets. Managing your reputation in an environment of a well-informed public requires organizations to respond adeptly to dangerous issues while staying focused on their long-term growth and market goals. A favorable reputation increases corporate worth and provides sustained competitive advantage. An organization achieves its objectives more easily if it has a good reputation among its stakeholders and community.
Brand Research
At Speak PR, we feel branding is about creating a genuine connection with your core audience. We do this by starting with qualitative research. Speak will bring in a concentrated aggregate of your audience to do a focus group or interview via online, in person or as a phone campaign with open-ended questions allowing for subjective responses. We probe for deeper perceptions, opinions, and feelings about the proposed topics and we bring in consumers, vendors, employees, and senior leadership to help integrate both external (consumer) and internal (employee) data into our analysis.
This research provides an objective analysis using various surveying tactics aimed at discovering the current and future core of your brand. The essential goal of this step is to determine awareness of your brand, services and products. It determines where your audience is coming from whether it be geographical location, age, income, and/or skill sets. This provides the guidance we need to establish a confident direction that will be integrated into a public relations plan.
