At Speak PR, we feel branding is about creating a genuine connection with your core audience. We do this by starting with qualitative research. Speak will bring in a concentrated aggregate of your audience to do a focus group or interview via online, in person or as a phone campaign with open-ended questions allowing for subjective responses. We probe for deeper perceptions, opinions, and feelings about the proposed topics and we bring in consumers, vendors, employees, and senior leadership to help integrate both external (consumer) and internal (employee) data into our analysis.
This research provides an objective analysis using various surveying tactics aimed at discovering the current and future core of your brand. The essential goal of this step is to determine awareness of your brand, services and products. It determines where your audience is coming from whether it be geographical location, age, income, and/or skill sets. This provides the guidance we need to establish a confident direction that will be integrated into a public relations plan.